About /

NYDesign/SF (formerly Nita Ybarra Design) is the San Francisco-based design studio of Nita Ybarra, Graphic Designer and Creative Director.

Collaborating with a small team of industry professionals, I craft unique and successful design solutions for publishers, hotels and everything in between. My clients appreciate my passion, creativity, expertise, aesthetics, typographic skills and attention to every detail.

Working closely with my clients, my approach is to listen attentively and research thoroughly, exploring the endless possibilities. Then, together, we set goals and expectations—resulting in elegant and impactful design solutions.

Using the power and effectiveness of design, I help you captivate, acquire and retain the customers you deserve. I specialize in book cover design/interiors, brand identity, logos, wine labels, and websites.

When I’m not designing, you’ll find me in the kitchen. I love to cook, especially Mexican dishes, go on long walks and hikes, travel (I recently visited Machu Picchu—a fantastic adventure, highly recommend!), wine-tasting or make my killer margaritas to drink with my perfected flan. I’m also a devoted dog mom to Sweetie Pi.